"In a recent interview on the Opening Bid Unfiltered podcast with Brian Sozzi, he described a notable rise in campaigns for essentials like groceries, a shift from one-off emergencies toward everyday survival. "Basic things you need to get through life [have] gone up significantly in the last three years in practically all our markets," Cadogan said. That evolution underscores the new economic reality for many Americans: persistent inflation, higher borrowing costs, and thin financial cushions."
"In previous Fortune coverage of inflation's long tail, consumers' coping tactics have included trading down brands, shrinking baskets, delaying car repairs, and leaning on credit cards. The shift Cadogan describes suggests those tactics have run out of runway for a growing slice of the country, especially younger and lower-income households who rent, commute, and carry variable-rate debt."
More people are launching crowdfunding campaigns to pay for groceries as staple costs have risen significantly across markets. Persistent inflation, higher borrowing costs, and diminished savings force households to prioritize bills, juggle debt, and seek external help. Traditional coping tactics—trading down brands, shrinking baskets, delaying car repairs, and relying on credit—have become insufficient for many. Younger and lower-income renters with variable-rate debt are particularly affected. Crowdfunding is shifting from funding one-off emergencies like medical bills to serving as a parallel safety net for everyday survival when paychecks no longer cover basic needs.
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