Jeff Brady, a 51-year-old PFL staffer, died trying to save two boys from drowning in the Colorado River near Yuma, AZ, on July 5. Brady kept the children above water until help arrived but was swept away by the current. A GoFundMe campaign started for his family, with UFC's Dana White as the top donor. Brady was remembered by his brother as selfless and fearless, highlighting his character as someone who put others before himself. The fundraising goal is set at $60,000, with about $10,000 still needed.
"On July 5th, 2025, Jeff Brady made the ultimate sacrifice when he gave his life to save two young boys, ages 10 and 12, from drowning in the river. Jeff didn't hesitate, he saw children in danger and acted without a second thought. That's just who he was.... a protector, a provider, and a selfless hero."
"Today, I lost my twin brother, my best friend, my other half, and now my HERO. In an act of incredible bravery, he gave his life saving two young boys from drowning."
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