"Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email marketing software addresses these challenges by automating donor segmentation, personalizing communications without manual effort, tracking engagement across the donor lifecycle, and centralizing donor data in one platform."
"This article compares the best email marketing tools for nonprofit organizations in 2025. You'll find a comparison table of top platforms, detailed feature breakdowns for each tool, guidance on selecting the right software for your organization, step-by-step instructions for creating effective nonprofit email campaigns, and answers to frequently asked questions about nonprofit email marketing. To bring you this comprehensive guide, we used AI for research and drafting, and a HubSpot staff writer reviewed and revised the article before publication."
Nonprofits face limited staff and budgets while needing to personalize donor communications at scale, segment audiences by giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email marketing software automates donor segmentation, personalizes communications without manual effort, tracks engagement across the donor lifecycle, and centralizes donor data in one platform. Platforms are compared for features, pricing, and suitability for nonprofits in 2025, with guidance for selecting software and step-by-step campaign instructions. Median nonprofit email open rates were 53.21% in 2024, and organizations like Greater Good Charities use HubSpot to improve engagement metrics.
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