Australian Cancer Research Foundation appointed Mediahub and sister agency 303 to increase brand awareness and strengthen its donation pipeline. The agencies will implement an always-on digital strategy that includes strong search and targeted engagement around key donation moments. Mediahub will provide media capabilities and tools to improve visibility in a competitive, cluttered sector. 303 will contribute data and analytics expertise to ensure effective cut-through with different audiences. ACRF is a not-for-profit focused on preventing, detecting, and treating cancer through research support. Since launching in 1984, it has provided $209.3 million in grant funding to research projects and institutes, supporting discoveries that influence how cancer is understood and treated in Australia.
"Leading independent charity Australian Cancer Research Foundation (ACRF) has appointed Mediahub and sister agency 303 to help drive overall awareness and bolster donations. Appointed following a pitch, 303 and Mediahub's combined work will span always on digital, strong search plus engagement around key donation moments as prominent elements of ACRF's campaign activity."
"Using Mediahub's proven media capabilities and tools, ACRF will also draw on 303's burgeoning Data & Analytics team to ensure strong cut through in a cluttered market. 303 and Mediahub General Manager Media Kylie Macey said: "As the only Australian charity focused specifically on cancer research, ACRF has a clear differentiator. In a sector filled with worthy causes, it can prove difficult to cut-through and convey this message in a way that really sticks with a variety of audiences.""
"We're looking forward to working closely with the ACRF team to meet this challenge, and ensure their valuable work is both recognised, and rewarded." Australian Cancer Research Foundation is a not-for-profit organisation which supports and find new and improved ways to prevent, detect and treat cancer. Launching in 1984, ACRF has provided $209.3 in grant funding to 93 research projects and 44 research institutes."
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