France has issued an ultimatum to Tesla, demanding a change in the marketing of its Full-Self Driving (FSD) feature or face significant penalties. The country's Directorate General for Competition Policy has flagged Tesla's advertising practices as potentially deceptive, citing consumer complaints. With four months to comply before a $58,000 daily fine begins, this marks a growing trend among European nations scrutinizing the claims made by automakers regarding autonomous driving capabilities. Tesla's issues extend beyond marketing, with regulators also examining sales practices and refund procedures.
The ultimatum given to Tesla by France underlines the growing scrutiny over automotive marketing claims, particularly around safety features that are overpromised to consumers.
As regulatory bodies worldwide intensify their assessments of tech companies, Tesla’s situation serves as a cautionary tale about balancing innovation with responsible marketing practices.
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