A group of approximately ten French clients with leases on Tesla vehicles is suing the company, led by Elon Musk, claiming their cars have become symbols of the extreme-right. They assert they have experienced direct harm from the political connotations now associated with Tesla, largely due to Musk's affiliations and controversial actions. The affected clients seek to terminate their leases and receive reimbursement for legal costs, as the association disrupts their enjoyment of the vehicles. The lawsuit reflects broader concerns over how Musk's public persona affects Tesla's brand identity in Europe.
"Because of Elon Musk's actions... Tesla branded vehicles have become strong political symbols and now appear to be veritable extreme-right 'totems', to the dismay of those who acquired them with the sole aim of possessing an innovative and ecological vehicle."
"The situation is both unexpected and impossible for French Tesla owners," Klugman told AFP.
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