The Tour de France, regarded as the greatest free show on earth, began in 1903 when journalist Geo Lefèvre proposed it as a promotional tactic for L'Auto newspaper. With Henri Desgrange's backing, it launched successfully, boosting circulation and attracting public interest. Maurice Garin won the inaugural race, which has since transformed into a prestigious competition celebrated for its endurance, technological advancements, and dramatic storytelling. The event garners global attention, viewed by 3.5 billion people over three weeks, featuring vibrant advertising caravans that add to its charm and excitement.
The Tour de France was initiated in 1903 by sports journalist Geo Lefèvre to increase circulation of L'Auto, leading to its first winner Maurice Garin.
More than a mere competition, the Tour de France embodies human triumph, technological progress and moments of intense drama that captivate viewers worldwide.
Today, the Tour is a vibrant spectacle with an entourage of colorful caravans and media vehicles, creating a lively atmosphere that enhances the viewing experience.
The Tour de France attracts 3.5 billion viewers globally during its three-week duration, establishing it as a monumental event in the sporting world.
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