Supporters of Olympique de Marseille have expressed anger after Pernod Ricard announced a brand partnership with their traditional rival, Paris Saint-Germain.
Marseille deserves better than brands that sell their soul for Qatari euros, according to local fans concerning the new partnership.
One fan creatively adapted a drinking song about Pastis to express discontent over the brand's new sponsorship with PSG, highlighting the heated rivalry.
The historical rivalry between Marseille and PSG has intensified since PSG's increased dominance in Ligue 1 after its acquisition by Qatar Sports Investments in 2011.
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