Rugby in France is witnessing a remarkable increase in popularity, with more than 26 million people reportedly interested in the sport. While football still dominates, rugby is capturing a significant audience, as reflected in high TV ratings for major matches like the recent men's Six Nations tournament. Matches have attracted up to 9.5 million viewers, marking a notable shift in viewership from previous years. Additionally, interest in women's rugby is rising, with upcoming tournaments set to be broadcasted widely, showing a commitment to expanding the sport's reach in France.
According to market researchers Kantar, 26.3 million people in France are 'interested' in rugby, more than a third of the total population of roughly 67 million.
TV viewing February's match against England - a fixture known as France as 'le crunch' - played out in front of a TV audience of 8.1 million, reaching a peak of 9.5 million.
Last November's win over the All Blacks - the third in a row for Les Bleus - was watched by 7.3 million on World Cup broadcaster TF1.
40 percent of those who claim an 'interest' in rugby say they also have an interest in the women's game.
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