"After thieves stole more than a hundred million dollars' worth of jewelry from the Louvre using a lift truck, the manufacturer decided to capitalize on the connection."
"My wife and I got to know about the Louvre robbery on Sunday. Luckily for us, most of the people got the humor and know that we are not involved in the robbery."
"new video loaded: New Star of an Ad Campaign: The Louvre Heist Ladder transcript New Star of an Ad Campaign: The Louvre Heist Ladder After thieves stole more than a hundred million dollars' worth of jewelry from the Louvre using a lift truck, the manufacturer decided to capitalize on the connection."
Thieves used a lift truck to steal more than a hundred million dollars' worth of jewelry from the Louvre. The lift truck used in the robbery became a recognizable element connected to the heist. The manufacturer of the lift truck leveraged that recognition and incorporated the machine into an advertising campaign. A private couple learned about the Louvre robbery on Sunday and noted that most people understood the ad's humor and did not believe the couple were involved in the theft.
Read at www.nytimes.com
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