The unveiling of Beaujolais Nouveau is one of the biggest events in the world of wine, with half of the production exported to notable countries like Japan, the US, and the UK.
Once criticized for its uniformity and lack of complexity, Beaujolais Nouveau has evolved, with winemakers now focusing on better reflecting the terroir and style of each estate.
Jean-Marc Lafont, President of the Beaujolais Interprofession, emphasizes that each Beaujolais Nouveau produced today is a unique expression of its maker, showcasing their individual styles.
Celebrated every third Thursday in November, Beaujolais Nouveau marks the arrival of a young, fruity wine made from the Gamay grape, cultivated near Lyon.
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