"goTom continues its strategic growth trajectory in 2026, investing in expertise, international expansion and product innovation to further consolidate its position as a leading European SaaS platform for digital ad sales management. Today (12th January, 2025), the company welcomes three new team members: Yasin Korkmaz joins as senior account executive, Laurent Meuzard takes on the role of country director for France, and Megan Balschun strengthens the product team as product manager."
"Yasin Korkmaz combines a background in business informatics with many years of ad tech experience across the DACH, Nordic, and Benelux regions. Most recently, Yasin worked as client director at Microsoft (Xandr), where he focused on strategic market development, scaling partnerships, and driving sustainable growth. At goTom, Yasin will apply his extensive industry expertise to advise clients, expand strategic client relationships, build new partnerships, and drive company growth."
"Laurent Meuzard is joining goTom to lead its French operations, a key priority market for the company. With decades of experience in media and digital - ranging from Canal+ and NRJ to nugg.ad (Zalando group), AudienceProject, and Adnami - Laurent brings deep expertise in the French ad tech ecosystem. Based in Paris, he will drive goTom's presence in the region, helping publishers optimise their digital ad revenues and streamline workflows."
"With Megan Balschun joining as product manager, goTom strengthens its product team through her expertise in UX/UI and digital experience design. During her time working for companies across Switzerland, Sweden, Italy, and Norway, she focused on designing intuitive, user-centred products that are visually appealing and aligned with the daily workflows of media sales and advertising teams. Bringing this experience to goTom, she will help shape the platform from the inside"
goTom is advancing strategic growth in 2026 through investments in expertise, international expansion, and product innovation to strengthen its position as a European SaaS platform for digital ad sales management. The company added three hires on 12 January 2025: Yasin Korkmaz as senior account executive, Laurent Meuzard as country director for France, and Megan Balschun as product manager. Yasin brings business informatics and ad tech experience across DACH, Nordic, and Benelux regions and will advise clients and expand partnerships. Laurent will lead French operations from Paris to optimise publishers' digital revenues. Megan brings UX/UI expertise to shape a user-centred product aligned with media sales workflows.
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