"Meme-loving foodies won't soon forget the rise and fall of Pasqually's Pizza & Wings - the pie shop better known as Chuck E. Cheese's ghost kitchen. The story starts back in 2020, when the COVID-19 pandemic limited restaurants across the U.S. to carryout and delivery service. Alas, the child-oriented hands-on playground that is Chuck E. Cheese doesn't really give off an "isolate in place" vibe. When the pandemic shuttered its doors, like so many other restaurants, CEC Entertainment needed to find a way to generate"
"Listings for the ghost kitchen started appearing on Grubhub in March 2020, followed by Uber Eats in June and DoorDash in July. Even though the listings didn't mention anything about Chuck E. Cheese, a quick Maps search reveals that every Pasqually's is listed under the same address as an existing Chuck E. Cheese. The official company website also confirms that CEC Entertainment, LLC owns Pasqually's Pizza & Wings."
"This strategic tactic is not so much a deception as a secret hidden in plain sight. Aficionados of deep Chuck E. Cheese lore will know that Pasqually P. Pieplate is a character in the brand's fictional Munch's Make Believe Band. The comical pizza chef (and, notably, the band's only human member) has been around since the O.G. Pizza Time Theatre of the 1970s. Although, for the average delivery-app-scrolling pizza-lover unacquainted with the Chuck E. Cheese universe, the name Pasqually probably doesn't ring a bell."
Pasqually's Pizza & Wings operated as a ghost-kitchen brand tied to Chuck E. Cheese during the COVID-19 pandemic. Listings for the delivery brand appeared on Grubhub in March 2020, on Uber Eats in June, and on DoorDash in July, frequently omitting any Chuck E. Cheese branding while mapping to Chuck E. Cheese addresses. Official company information identifies CEC Entertainment, LLC as the owner of Pasqually's Pizza & Wings. The Pasqually name references Pasqually P. Pieplate, a character from the brand's Munch's Make Believe Band dating to Pizza Time Theatre in the 1970s. The approach functioned as a visible but discreet revenue strategy and prompted social-media reporting from food customers and drivers.
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