"In a move that's got New York foodies buzzing and industry watchers paying attention, Wonder has acquired Blue Ribbon Fried Chicken, the beloved fast-casual concept that's been a Manhattan staple since 2013. This isn't just another acquisition headline: it's a strategic play that signals where the restaurant industry is heading: toward platforms that can scale beloved brands without losing what makes them special in the first place."
"Wonder acquired the Blue Ribbon Fried Chicken brand, its physical East Village restaurant in Manhattan, and all current employees. Unlike typical acquisition stories where everything changes overnight, the iconic East Village location will keep operating exactly as it has been: same team, same quality, same vibe. It'll even stay available on third-party delivery platforms. But here's where it gets interesting: Wonder plans to introduce Blue Ribbon Fried Chicken as a concept at a Wonder location in New York City in 2026."
""Bringing Blue Ribbon Fried Chicken into Wonder is an exciting step forward," said Marc Lore. "With an incredibly loyal following already in place, we can now scale this iconic brand across the Wonder platform to reach far more people.""
Wonder acquired Blue Ribbon Fried Chicken, including the East Village Manhattan restaurant, brand assets, and all current employees. The East Village location will continue operating unchanged, retaining the same team, quality, vibe, and third-party delivery availability. Wonder plans to introduce Blue Ribbon Fried Chicken as a concept at a Wonder location in New York City in 2026 and then expand the concept to additional locations nationwide. Marc Lore aims to use the Wonder platform to scale beloved food concepts beyond geographic and kitchen limits. Blue Ribbon Fried Chicken originates from chefs Eric and Bruce Bromberg and carries fine-dining pedigree and a cult following.
Read at Food & Beverage Magazine
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