"Inside Girl Scouts' headquarters in New York City and its two licensed bakeries, a team of trend forecasters, marketers, and food scientists spend years cooking up its next iconic cookie. Now, fans of the annual cookie sale are about to get a taste of what the Girl Scouts of the USA ( GSUSA) team has been baking behind closed doors."
"The newest addition to the cookie lineup are Exploremores, a rocky road ice cream-inspired sandwich cookie with chocolate shortbread exteriors and chocolate, marshmallow, and toasted almond-flavored cream centers. For Girl Scout cookie enjoyers, a fresh cookie is always a welcome surprise. But, according to Wendy Lou, GSUSA's chief revenue officer and the mastermind behind the nonprofit's cookie program, the cookie invention process is an intensive project that requires year-round dedication."
"According to GSUSA's official record, the first Girl Scout cookies are believed to have been baked in 1917, just five years after GSUSA was first founded. Initially, the cookies were a more run-of-the-mill bake sale fundraiser-but in the following decades, the concept went national, becoming a more organized affair including specially licensed bakeries and a streamlined list of flavors. By 1978, all cookie boxes (regardless of the baker) included uniform GSUSA branding, as well as officially named flavors."
Girl Scout cookie development occurs year-round at headquarters and licensed bakeries, involving trend forecasters, marketers, and food scientists. The newest cookie, Exploremores, pairs chocolate shortbread exteriors with a chocolate, marshmallow, and toasted almond–flavored cream center inspired by rocky road ice cream. The cookie invention process requires intensive, sustained work to prepare seasonal launches. Cookie sales maintain a reliable set of classic flavors while introducing new varieties through testing and licensing. Girl Scout cookie fundraising traces back to 1917 and reached standardized national branding and officially named flavors by 1978.
Read at Fast Company
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