In her column, Kim Myles reflects on the transformation of cannabis retail spaces, from seedy, black-market experiences to curated environments. With the legalization of recreational marijuana in California and beyond, dispensaries have struggled to match the retail experience consumers expect. Myles, a designer and HGTV personality, launched 'High Design' to revamp dispensaries, emphasizing the importance of creating inviting and intentional atmospheres that attract consumers who appreciate quality products and experiences. Ultimately, she critiques the underwhelming designs of many current dispensaries and advocates for a shift towards thoughtful retail environments that align with changing consumer expectations.
Myles expressed frustration over the lack of inviting and thoughtfully designed dispensaries, stating, 'If this is retail...then what the hell? Let's make it better.'
Myles recalls the environment of pre-legalization dispensaries feeling like a criminal experience, saying, 'You felt like a criminal' while trying to enjoy cannabis.
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