"Imagine me doing a weak, vitamin B12-depleted dance. Unlike gym-goers, vegans are thrilled when newbies sign up each January, for planetary and animal welfare reasons, but also, shallowly, for the shopping. This is when we can gorge on the novelties retailers dream up: Peta's round-up for this year includes the seductive Aldi pains au chocolat and M&S coconut kefir. I need retail therapy, because Veganuary has become quite muted"
"It details a wave of vegan restaurant closures (plus the high-profile reverse ferret performed by formerly vegan Michelin-three-starred Eleven Madison Park to serving animal products for certain dishes), declining sales of meat substitutes and a stubbornly static percentage of people identifying as vegan (around 1%). It's not new (rumours of veganism's demise have been swirling around since at least 2024) and it's not just a US phenomenon; many UK vegan restaurants have closed this year, including my lovely local."
Veganuary prompts new sign-ups and a surge in vegan product novelties each January. Retailers release limited items that drive shopping interest among vegans. The vegan sector has experienced restaurant closures and high-profile reversals where previously vegan establishments reintroduced animal products. Sales of meat substitutes have fallen and the percentage of people identifying as vegan remains near one percent. Meat sales and interest in eating meat have increased in the US. Political and cultural forces, including prominent figures promoting meat, have contributed to a renewed meat revival and pressure on plant-based momentum.
Read at www.theguardian.com
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