What's the thing with In-N-Out Burger and the number 67?

"But that's not the news that captivated the nation. Social media is buzzing with reports that the Southern California chain has stopped numbering its orders 67 because the term "six-seven" is meaningful to youthful social media users. The reasons aren't clear, according to Dictionary.com, which declared "6-7" the word of the year in October. The website calls it an example of brainrot slang, meaning it stems for low quality digital media content."

"At any rate, In-N-Out reportedly retired the number to avoid creating disruptions in its dining rooms when staff called out the order 67. Reddit users noticed the numerical gap and began to speculate about it. News outlets such as SFGate, People and Newsweek picked up the story this week. At press time, In-N-Out had not issued a comment on the matter."

In-N-Out Burger opened its first restaurants east of the Mississippi River in Tennessee on Dec. 10, with drive-thrus in Antioch and Lebanon. The chain reportedly stopped assigning order number 67 after social-media attention to the phrase six-seven, which Dictionary.com named "6-7" the word of the year and labeled brainrot slang. Some trace the phrase to Skrilla's 2024 song "Doot Doot (6-7)" and TikTok use by 6-foot-7 player LaMelo Ball. The number retirement aimed to prevent disruptions when staff called orders. Reddit users noticed the gap, news outlets covered it, and fans shared saved #67 receipts; supporters said the change helps workers and customers.

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