"Big Stuf Oreos were introduced as a limited-time product in 1987 and meant to appeal to people who really, really liked Oreos. They were sold in packs of 10, with each cookie individually wrapped. A single Big Stuf weighed 48 grams - about 4.3 times as much as the regular version - making it a pretty hefty snack. It measured at about 3 inches wide and packed 250 calories compared to about 50 for a normal Oreo."
"You could still dunk a Big Stuf Oreo in your milk, but it was a bit of a struggle. Taking a proper bite was also difficult. This difficulty may have contributed to the cookie's short lifespan of only a few years. It might have just been too big. All the same, the cookie remained available for at least four years, which is a long period for a limited-run item."
"The exact reason why Big Stuf Oreos disappeared remains unclear. The fog of history has a way of obscuring things, especially when they happened pre-Internet. Caroline Fee of Nabisco told the Chicago Tribune in 1989 that Big Stuf was made to accommodate snackers on the go, saying: "The Big Stuf was a thrust into different types of eating, because people are doing different kinds of eating rather than sitting down at a table together." However, consumer habits may have shifted again by 1991."
Oreo production totals exceed 500 billion cookies, with over 60 billion sold each year. Big Stuf Oreos were introduced in 1987 as a limited-time, oversized version aimed at heavy Oreo fans. They shipped in packs of ten with each cookie individually wrapped; a single Big Stuf weighed 48 grams, measured about three inches across and contained roughly 250 calories. The cookie's size made dunking and biting awkward, which likely reduced everyday appeal. Nabisco framed Big Stuf as an on-the-go snack, but consumer habits shifted and the product disappeared by 1991. Some online accounts blame poor sales or exaggerated dimensions.
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