"In an era where digital connection dominates our daily interactions, one beloved food brand is stirring up something special to bring people back to the dinner table. Bush's® Beans has announced an innovative partnership with Eventbrite to launch their new "Chili Nights" booking platform, designed to transform ordinary meals into memorable moments of connection. The initiative kicks off with a star-studded launch dinner in New York City."
""Bush's Chili Beans? Yeah... they've always been the not-so-secret weapon in my family's chili," said Baumgartner. "But it's more than just what's in the pot - chili has this way of bringing people together. It can turn an ordinary Tuesday into something special. So, I'm teaming up with Bush's to help more folks bring back those moments, because chili night? That's always a good night.""
Bush's® Beans launched a partnership with Eventbrite to create 'Chili Nights', a booking platform that stages chili-centered dining experiences to foster in-person connections. The program positions chili as comfort food that encourages shared meals, citing over 3.1 million #familydinner Instagram posts as evidence of demand for authentic gatherings. A star-studded kickoff dinner in New York City will be hosted by Brian Baumgartner, a noted chili enthusiast. The inaugural event on November 18, 2025, runs 3–5 p.m. ET, is limited to 20 guests, and is releasing seats in two drops, with the second drop at 9 a.m. ET.
Read at Food & Beverage Magazine
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