"If you've ever flipped over a Walmart snack or frozen pizza to check the ingredients list, the company's about to make that label a whole lot cleaner. The retail giant just announced it's giving its U.S. private food brands a major makeover, cutting out synthetic dyes and dozens of other additives you probably can't pronounce. Altogether, the retailer is removing synthetic dyes and 30 ingredients from store brands including Bettergoods, Freshness Guaranteed, Great Value, and Marketside."
"The company will start releasing reformulated products in the coming months and plans to completely remove the ingredients by January 2027. It states that it's "working with private brand suppliers to adjust formulations and source alternative ingredients, while preserving the same great taste customers have come to expect." According to Walmart, 90% of its U.S private food brand products are already synthetic dye free."
Walmart will remove synthetic dyes and 30 specified ingredients from U.S. private food brands including Bettergoods, Freshness Guaranteed, Great Value, and Marketside. The phase-out targets artificial sweeteners, certain preservatives, fat substitutes, and other additives. Reformulated products will begin appearing in the coming months with complete removal by January 2027. Walmart is working with private brand suppliers to adjust formulations and source alternative ingredients while preserving taste. About 90% of U.S. private food brand products are already free of synthetic dyes. The move follows consumer demand for ingredient transparency and recent HHS and FDA calls to phase out dyes.
Read at Fast Company
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