In the changing landscape of private chef work, chefs like Alex Baker and Seth Boylan are using social media platforms to showcase their cooking processes and engage audiences. Inspired by the popularity of 'Day in the Life' videos on platforms like TikTok, these chefs are building personal brands and gaining visibility. This trend allows them to attract clients more selectively, marking a significant shift in the traditional dynamics of private chef roles, moving from anonymity to online personalities with burgeoning careers.
"At first, I was like, I feel like I'm too old for this. But the first summer that I started to post, I got, like, 20 dinners from it."
"Of course, having a platform allows me to be more selective about the opportunities I'm taking. The thing about this job is it's equally important for me to vibe with a client as it is for a client to vibe with me."
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