"Located at the nexus of Europe and Asia, Turkey has a long tradition of uniquely brewed coffee, made with grounds finer than those used to craft the average espresso. The coffee is prepared in a special long-handled pot until a thick foam rises to the top and then served unfiltered, with the grounds lining the bottoms of small cups traditionally used for fortune telling. Turkey also has another notable coffee claim to fame too - it currently has the cheapest Starbucks coffee in the world."
"The nation is a growth market for Starbucks in part because of the number of young urban consumers who want international brands there. Turkey is also actively urbanizing as its economy expands. The country has been widely cited as having the least expensive tall latte - a common benchmark for the cheapest coffee claim. The latest data, from a 2022 analysis from CashNetUSA, showed the beverage was priced at $1.31 in Turkey, a steal compared with $3.26 in the United States and a whopping $7.17 in Switzerland."
Turkey has a long tradition of uniquely brewed coffee made with very fine grounds, prepared in a long-handled pot and served unfiltered with grounds settling in small cups. Turkey currently offers extremely low Starbucks prices, with a 2022 CashNetUSA analysis showing a tall latte at $1.31 compared with $3.26 in the United States. Historical comparisons from 2019 and consumer anecdotes in 2023 show consistent low pricing. The low Starbucks price reflects a weak Turkish lira, lower average incomes, and robust local competition, while urbanization and youthful demand make Turkey a growth market for international brands.
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