"The bankruptcy filing comes on the heels of some major changes to the franchise. In 2024, the company pumped the brakes on expansion and made some serious changes to its menu and ingredients in an effort to be more appealing to customers and save money. Everything from the dough to the sauce got revamped. Clearly, there had been some concerns building up for a while, and sales in 2024 had dropped more than 10% from the previous year."
"Pieology, sometimes compared to Chipotle in terms of how the business runs, has been around since 2011. It specializes in stone-fired, custom pizzas. That means you build your order from the ground up, similar to Chipotle or Subway. Customers could choose from several crust options, a half dozen sauces, and 35 toppings. Also, like Subway, you could pick a recommendation off the menu if you didn't want to figure out what wo"
Little Brown Box Pizza LLC, Pieology’s parent company, filed for Chapter 11 bankruptcy in 2025, listing debts between $1 million and $10 million, over 200 creditors, and assets between $100,001 and $1 million. The company is seeking restructuring rather than immediate closure, and some locations will remain open during the process. Sales fell more than 10% in 2024, prompting an expansion pause and menu and ingredient changes to cut costs. Store counts dropped from 150 in 2017 to about 40 today, concentrated in California with additional sites across several U.S. states and territories. Pieology began in 2011 and offers custom stone-fired pizzas.
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