"Ice cream transcends age (we all scream for ice cream, kiddos and grown-ups alike). In the case of Ben & Jerry's, really good ice cream can transcend time itself, too. According to data analytics firm Statista, the confectionery giant's brand awareness is fairly equal across generational divides, with an enthusiastic fan base spanning all age groups. The ice cream has been wildly popular since its conception in the '70s - and in addition to a knockout product, memorable branding also helps get the message across."
"From 1979 through the '80s, Ben & Jerry's sported its plainest logo in company history. Different logo iterations throughout the decades have always included the names of co-founders Ben Cohen and Jerry Greenfield (and there's a sweet reason why Ben's name comes before Jerry's, by the way). But, the company's 1979-1980s logo delivered the simple, unforgettable message needed to help the then-new brand break onto the national food scene and stay there."
"The business officially began in 1978 as a scoop shop inside a renovated Burlington, Vermont gas station. To expand their product to grocery retailers in the area, Ben and Jerry started renting a former spool-and-bobbin mill, which they transformed into an ice-cream-packing facility. The now-iconic, globally recognized pints fans know today were personally delivered to stores by Ben himself in his VW Squareback station wagon."
Ben & Jerry's has maintained broad brand awareness across generations, supported by a popular product and memorable branding. The business began in 1978 as a scoop shop in a renovated Burlington, Vermont gas station. Early distribution expanded when Ben and Jerry rented a former spool-and-bobbin mill and created an ice-cream-packing facility. Ben personally delivered the first pints to stores in his VW Squareback station wagon. From 1979 through the 1980s, the brand used its plainest logo, reading 'Ben & Jerry's' with a multicolored ampersand. The simplified logo increased memorability and helped the brand break onto and stay in the national food scene.
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