"Nelson met Texas Roadhouse's founder, Kent Taylor, at one of Nelson's Farm Aid benefit concerts back in the day, where the two bonded over their love of card games and - you guessed it - armadillos. Texas Roadhouse's entire brand is meant to celebrate and acknowledge the great state of Texas in a family-friendly way, and Nelson appreciated the business model so much that he stayed close friends with Taylor."
"Texas Roadhouse's official mascot is Andy Armadillo, who's been a part of the restaurant since it opened in 1993. You can spot Andy on Texas Roadhouse menus and on the murals at several locations. Andy also likes to get out into the community, showing up at baseball games and events for children."
Willie Nelson and Texas Roadhouse founder Kent Taylor met at a Farm Aid benefit concert and discovered a shared passion for armadillos and card games. This connection led to a lasting friendship and business partnership. Nelson starred in commercials for the restaurant, became an official partner, owned a Texas Roadhouse location, and received a dedicated corner in every restaurant. Texas Roadhouse's brand celebrates Texas in a family-friendly manner, and the restaurant made armadillos central to its identity through Andy Armadillo, the official mascot since the restaurant's opening in 1993. Andy appears on menus, murals, and participates in community events.
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