Mukbang videos, originating in South Korea in the 2010s, draw in viewers through visual abundance and sounds that can provoke ASMR responses. Participants, known as mukbangers, consume large meals, often live-streaming their experiences. The trend reached the U.S. by 2017, with creators like Trisha Paytas adapting the format, resulting in more casual, unstructured videos differing from the South Korean style. American mukbangs often include personal storytelling alongside eating, creating a more relaxed atmosphere compared to the original format.
Mukbang, meaning 'eating show,' originated in South Korea and became widely popular in the 2010s, attracting massive audiences to watch individuals consume large amounts of food.
American mukbang videos emerged around 2017, marked by influencers like Trisha Paytas, differentiating themselves with a more casual, less structured style compared to their Korean predecessors.
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