"The trend took off on TikTok in May 2023 after creator Olivia Maher posted a short video showing a simple spread of bread, cheese, grapes, pickles, and butter and labeled it her "girl dinner." The clip quickly drew over 1.5 million views and inspired a widely used audio that has since appeared in hundreds of thousands of videos. Even major food brands jumped in on the pop-culture phenomenon, including Popeye's, which released a limited Girl Dinner menu made entirely of side dishes."
"Girl dinners altered standards of what constitutes a "proper meal." Widely embraced by Millennials and Gen Z's, they signal a change in perception from the Boomer generation when it always included a main course. Since girl dinner is essentially a snack plate elevated to meal status, it's fueled by several factors, including personal preference rather than formality. It's also about convenience, especially for those juggling tight budgets and busy schedules."
Girl dinner refers to assembling low-effort snack-style plates as meals, often combining cheese, crackers, fruit, hummus, leftovers, or a single favorite item. The trend surged on TikTok in May 2023 after Olivia Maher posted a short video that drew over 1.5 million views and spawned a popular audio. Brands like Popeye's created limited Girl Dinner offerings of sides. The trend shifts perceptions of what qualifies as a proper meal, gaining popularity among Millennials and Gen Z. Drivers include convenience, budget and time constraints, and the influence of social media on meal ideas and planning.
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