"McDonald's introduced the Super-Size menu, transforming a regular combo into a substantial serving of fries and soda. Jack in the Box stacked two quarter-pounders in its Colossus Burger. KFC went vertical with the regional Tower Burger, cramming a hash brown, cheese, and an extra chicken patty between its buns for good measure. It was an age of bigger, saltier, cheesier ambition."
"Pizza Hut offered a lunchtime buffet section, complete with soft drinks, salad bars, and unlimited pizzas (including, according to one Reddit poster, a dessert pizza). Wendy's ran its now-legendary Super Bar, a three-station spread featuring salad fixings, pasta, and a "Mexican Fiesta" section. McDonald's served breakfast buffets that included pancakes, scrambled eggs, and hash browns, while KFC's buffet spread, apart from the famous fried chicken, also served sides such as collard greens, fried okra, and rice."
The 1990s centered on escalating fast-food menu innovations that emphasized larger, saltier, and cheesier items. Major chains introduced oversized offerings like McDonald's Super-Size menu, Jack in the Box's Colossus Burger, and KFC's Tower Burger. Several chains experimented with dine-in all-you-can-eat buffets to attract customers. Pizza Hut, Wendy's, McDonald's, KFC, and Popeyes offered buffet formats with pizzas, salad bars, breakfast items, and Southern sides. Most buffet efforts failed to produce significant profits. Popeyes maintained a buffet option longest but closed its final location in 2022. Strong nostalgia persists for those buffet experiences among former customers.
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