"Millennials, this one's for you. '90s babies won't soon forget the decade's trove of since-retired breakfast cereals. One iconic 1990s cereal made a splash not for a technicolor hue or a color-changing-milk gimmick, but for its deep cinnamon flavor. The year was 1991. "Tom's Diner" topped the music charts, $1 had the purchasing power of $2.37 today (ouch), and Kellogg's Cinnamon Mini Buns made their market debut."
"In due fashion, a playful ad campaign befitting youth-audience-targeted fare of the '90s dominated television airways. A 1993 commercial for the cereal depicts a kid in a laboratory infusing Kellogg's Cinnamon Mini Buns with the scientifically-maximum amount of cinnamon-sugar flavor using a gargantuan ray gun ("And they said it couldn't be done!"). Another 90s commercial explains the cereal's apparent origin story, in which a young teen is driving a delivery truck loaded with cinnamon rolls."
Kellogg's Cinnamon Mini Buns launched in 1991 as a cinnamon-forward breakfast cereal positioned for children and nostalgic consumers. Television advertising used whimsical, fantastical narratives, including a 1993 commercial with a laboratory ray gun and another spot featuring a shrunken delivery truck of cinnamon rolls as the cereal's origin. A printed advertisement claimed no added fat or artificial flavors and highlighted corn and whole grain oats with the tagline "Eating 70 cinnamon buns can be nutritious." Ingredient listings included corn, whole oat flour, sugar, corn syrup, salt, cinnamon, and caramel color, raising questions about the accuracy of the nutrition-forward claims.
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