"Mondelez said Tuesday that Oreo Zero Sugar and Oreo Double Stuf Zero Sugar will go on sale in the U.S. in January. They're a permanent addition to the company's Oreo lineup.It's the first time Mondelez has sold sugar-free Oreos in the U.S. They're already sold in Europe and China, the company said.Mondelez said consumers are increasingly seeking what it calls "mindful indulgence," and the new Oreos will fill an existing gap in the market for sugar-free sandwich cookies."
"Others have also noted the trend toward healthier snacks. In a report earlier this year, the market research company Circana found that a majority of Americans are seeking out snacks they consider "good for them." Conagra Brands, which makes popcorn and Slim Jim meat snacks, said in a recent snacking report that Millennials and Generation Z consumers, in particular, are seeking portion-controlled and wellness-focused snacks."
"Comparing the nutrition data on Zero Sugar and regular Oreos is tricky, since the serving sizes differ.A serving of Oreo Zero Sugar cookies, which is defined as 22.6 grams, has 90 calories, 4.5 grams of fat and 16 grams of carbohydrates. A serving of regular Oreos, which is defined as three cookies or 34 grams, has 160 calories, 7 grams of fat an"
Mondelez will introduce Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the U.S. in January as permanent additions. The products mark the first U.S. sale of sugar-free Oreos, which are already available in Europe and China. Consumers are showing increased interest in mindful indulgence, and demand for healthier, portion-controlled snacks is rising among Millennials and Generation Z. Mondelez spent four years developing the recipes to match original Oreo taste. Sweeteners include maltitol, polydextrose, sucralose and acesulfame potassium. Nutrition comparisons are complicated by differing serving sizes; Zero Sugar servings list 90 calories and 16 grams of carbohydrates.
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