"The Dallas Cowboys are raising the stakes for stadium dining in 2025, unveiling an ambitious lineup of new menu items and innovative programs that showcase how professional sports venues are evolving into comprehensive hospitality experiences. With the September 14 home opener against the New York Giants marking the debut of these new offerings, AT&T Stadium is setting a new standard for food and beverage operations in the sports industry."
"The Cowboys' culinary team, led by Legends at AT&T Stadium, has crafted menu items that celebrate bold Texas flavors while addressing diverse dietary preferences. The Frito® Pie Burger represents the intersection of regional comfort food and stadium dining innovation, featuring a juicy beef patty topped with chili, cheddar cheese, Chili Cheese Fritos, and pico de gallo on a brioche bun."
""The new burgers on the menu for the 2025 Dallas Cowboys NFL season feature toppings from classic favorites like Frito Pie and traditional authentic elote, and the combination is fabulous," said George Wasai, Vice President of Food and Beverage for Legends at AT&T Stadium. This approach demonstrates how venue operators can leverage local food culture to create distinctive offerings that resonate with their audience."
AT&T Stadium will debut an expanded food and beverage program on September 14, 2025, for the Dallas Cowboys home opener. New menu items emphasize bold Texas flavors and accommodate diverse dietary preferences. The Frito® Pie Burger pairs a beef patty with chili, cheddar, Chili Cheese Fritos, and pico de gallo on a brioche bun. The Elote Burger combines pepperjack cheese with Flamin' Hot® Elote and will be available at Vaqueros stands. The Texas Burrito is a 17-inch locally sourced flour tortilla filled with choice proteins, crispy fries, and fresh accompaniments. Mascot-branded options like the Rowdy Dog leverage team identity to create memorable culinary experiences and deepen fan engagement.
Read at Food & Beverage Magazine
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