"Dan Abrams, founder of multi-media company The Daily Pour, announced today an expansion of the company's experiential portfolio creating the largest premium whiskey events platform in the country. Beginning in 2026, The Daily Pour's flagship whiskey festival, Whiskey Washback, will expand from five to seven cities nationwide, integrating WhiskyX's key markets, partnerships and experiential elements across The Daily Pour ecosystem."
"The Daily Pour previously acquired the Whiskey Washback and Arte Agave festivals in 2024 and recently hosted the first zero-proof consumer-facing festival in the US (Drinks with Benefits) as part of its broader strategy to complement its premium spirits media platform and growing social-influencer network. Former CEO of WhiskyX Brian Murphy will serve as a Senior Strategic Advisor to The Daily Pour, guiding the transition and evolution of WhiskyX's experiential approaches forward within The Daily Pour platform."
The Daily Pour will expand Whiskey Washback from five to seven U.S. cities in 2026, incorporating WhiskyX's key markets, partnerships and experiential elements. The Daily Pour acquired Whiskey Washback and Arte Agave in 2024 and hosted Drinks with Benefits, the first zero-proof consumer-facing festival in the U.S. Former WhiskyX CEO Brian Murphy will serve as Senior Strategic Advisor to guide the transition and evolution of WhiskyX's experiential approaches within The Daily Pour platform. Existing WhiskyX brand partners will have clear pathways to continue participation through Whiskey Washback and other Daily Pour experiences. Event schedule and ticket information is available at whiskeywashback.com.
Read at www.mediaite.com
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