"There's one brand that gets to boast the title of most popular chip in the U.S., and that's Lay's, with $4.27 billion in sales."
"The brand isn't just popular in the U.S., though; it boasts impressive numbers in other countries too, ranking highly on the best potato chip brands taste test."
Lay's reigns as the most popular potato chip brand in the United States, boasting impressive sales figures of $4.27 billion in 2024, significantly outpacing its nearest competitor, Ruffles, at $1.9 billion. With its iconic yellow packaging, Lay's chips are a staple at various gatherings across America. Known for their thin and salty texture, Lay's has set a high standard in the snack aisle. Additionally, the brand has broad international appeal and ranks well in taste tests, with sour cream and onion often highlighted as a standout flavor.
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