Lay's reigns as the most popular potato chip brand in the United States, boasting impressive sales figures of $4.27 billion in 2024, significantly outpacing its nearest competitor, Ruffles, at $1.9 billion. With its iconic yellow packaging, Lay's chips are a staple at various gatherings across America. Known for their thin and salty texture, Lay's has set a high standard in the snack aisle. Additionally, the brand has broad international appeal and ranks well in taste tests, with sour cream and onion often highlighted as a standout flavor.
There's one brand that gets to boast the title of most popular chip in the U.S., and that's Lay's, with $4.27 billion in sales.
The brand isn't just popular in the U.S., though; it boasts impressive numbers in other countries too, ranking highly on the best potato chip brands taste test.
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