"Starbucks started it; now the fight for America's daily drink habit is entering a new phase. Fast-food giants Taco Bell and Chick-fil-A are rolling out beverage-centric spin-off restaurants - Live Más Café and Daybright - in hopes of capturing customers' growing appetite for colorful, customizable drinks that double as social media fuel. Their menus feature soda and juice concoctions with whipped toppings and fruit mix-ins, as well as specialty coffees and blended drinks, with a limited selection of food items."
"Chick-fil-A will open its first Daybright location in Atlanta later this year, and Taco Bell has a goal of driving $5 billion in beverage sales by 2030 with its expanding Live Más Café concepts, with plans to open 30 new locations across Southern California and Texas by fall 2025. So far, Taco Bell has opened five Live Más Café locations across California."
Fast-food brands Taco Bell and Chick-fil-A are launching beverage-focused spin-off concepts, Live Más Café and Daybright, to capture demand for colorful, customizable drinks appealing to Gen Z. Menus emphasize soda and juice concoctions with whipped toppings, fruit mix-ins, specialty coffees, and blended beverages, alongside limited food options. Chick-fil-A will open its first Daybright in Atlanta later this year. Taco Bell aims for $5 billion in beverage sales by 2030 and plans 30 new Live Más Café locations across Southern California and Texas by fall 2025, after opening five locations in California. Competing chains are expanding drink menus and intensifying competition with Starbucks during its turnaround.
Read at Business Insider
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