"The shop has been around since 1967 and already had decades of goodwill, but I wanted to create something familiar and new, so we added sandwiches, salads, cheese boards, and wines by the glass. I didn't expect the flood of teenagers. My daughter is 16, and I like to say her generation arrived armed with Instagram. They started filming everything - and some of those videos went viral."
"People know our products are premium, but they don't see how volatile the economics have become. We import directly from Europe, mainly Italy. At the beginning of the year, tariffs were 10%, and we absorbed as much of that as we could. However, the Euro then jumped from around $1.04 to about $1.17 or $1.18 - a 13% swing. As a result, the same products suddenly cost 23% more before they even reach our shores."
The Cheese Store of Beverly Hills was updated to honor its legacy while refreshing offerings with sandwiches, salads, cheese boards, and wines by the glass. Viral social media attention, especially from teenage customers filming on Instagram and TikTok, brought new, younger crowds that changed the shop's energy and clientele. The business faces volatile costs from import tariffs, a stronger euro, and Chinese tariffs on packaging and ingredients, which have raised some costs by 50–70 percent. Initial tariff increases were absorbed where possible and suppliers were negotiated with before prices were raised to sustain operations.
Read at Business Insider
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