"After nearly 13 years, the Svedka Fembot - a busty breast-plated robobabe who's a favorite among nostaglic and, uhh ... thirsty fans - has returned to the Super Bowl in the first almost-fully AI-generated ad to be featured during the annual sporting showdown. The vodka brand partnered with the same studio, Silveside AI, behind the divisive "dystopian nightmare" Coca-Cola ad of Christmas 2024."
""Svedka has always positioned itself as the vodka of the future," Sazerac (Svedka's parent company) Chief Marketing Officer Sarah Saunders told Adweek. "How best to bring Svedka into the future than to use something used and viewed futuristically like AI?" That said, Saunders was quick to note that the commercial - which is ironically meant to remind viewers of the importance of putting down tech every once in a while - has a human connection at its heart."
Svedka revived its Fembot mascot after nearly 13 years and created an almost fully AI-generated 30-second Super Bowl ad featuring the Fembot and a new counterpart, Brobot. The spot shows the digital duo dancing before human revelers and sampling virtual Svedka products using choreography from contest-winner Jessica Rizzardi. Svedka partnered with Silveside AI, the studio behind Coca-Cola's controversial 2024 holiday ad. The campaign positions Svedka as a futuristic brand while claiming a human-centered intent, aiming to remind viewers to put down technology occasionally. Early social media reactions have been skeptical, following similar dubious responses to earlier AI-driven ads.
Read at New York Post
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