"As a cherry on top, Cash App, a sister company to Square under its parent firm, Block, also announced Neighborhoods, a feature that connects customers with local businesses, creating local networks in which customers can place orders and accumulate rewards points to spend with nearby businesses, and helps those businesses create followings and marketing channels all within Cash App itself."
""One thing we looked at from the data standpoint, and a unique differentiator for Square, is that we're the only solution that operates in every type of business in a given neighborhood," she says. "And if you dig in, restaurants have the most vibrancy." That is, restaurants tend to see more foot traffic and conduct more transactions than most other types of businesses."
Square expanded its platform with restaurant-focused tools, new intelligence capabilities under Square AI, and Square Bitcoin enabling Bitcoin transactions. Cash App launched Neighborhoods to connect customers with local businesses, enabling orders, reward accumulation, and in-app marketing channels. Square aims to offer small businesses an integrated suite of technology to compete with larger companies, especially in food and beverage. Restaurants generate high foot traffic and transaction volumes, offering rich data for analysis. Square positions itself as a unique multi-business neighborhood solution, seeking to help restaurants and other local merchants build followings, streamline operations, and access customer networks and rewards.
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