Sipping on the Green Wave: The Rise of Cannabis-Infused Beverages
Briefly

The cannabis beverage market is on an explosive growth trajectory, fueled by consumer demand and changing laws. Valued at over $1 billion in 2023, it's expected to see a CAGR of 17.8% through 2030, especially in North America. Consumers are particularly attracted to products like THC seltzers, CBD coffees, and THC-infused cocktails for their quicker effects and accessibility. This market development reflects a broader trend of shifting preferences towards incorporating wellness-oriented products into social drinking experiences.
Cannabis-infused beverages are transforming the drinking experience, combining relaxation and refreshment, with an extraordinary market expansion projected through 2030.
The cannabis beverage market, valued at over $1 billion in 2023, is growing rapidly, driven by changing regulations and evolving consumer tastes.
Consumers are gravitating towards cannabis drinks for their fast-acting effects and discreet consumption, with beverages accounting for 6% of the THC edibles market.
From THC seltzers to CBD coffees, these beverages are attracting a variety of demographics looking for both effects and enjoyment.
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