TWG Tea and Bacha Coffee kiosks feature ultra-maximalist designs characterized by opulent interiors and luxurious packaging, yet their products start at around $10. CEO Taha Bouqdib prioritizes affordability, aiming to allow everyone access to lavish experiences. For instance, teas begin at SG$12, and macarons are priced at SG$12.50. This strategy positions both brands as leaders in the 'affordable luxury' market, appealing particularly to young consumers. TWG, launched in 2008, now has over 100 stores globally, while Bacha Coffee, revived in 2019, operates in 28 locations.
"When you enter our store, even from $10, you are our client already," said Taha Bouqdib, highlighting the brand's commitment to affordable luxury.
"TWG Tea's ultra-maximalist interior features golden tins of tea and polished floors, creating a luxurious but accessible experience for all customers," emphasizing the blend of luxury and affordability.
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