"Seth Rogen smokes weed "pretty much all day, every day," and that's how he refers to it, incidentally. "I can't call it cannabis," he says. "I just can't do it. It's not within me." It was a natural progression for him to cofound Houseplant, a cannabis-focused lifestyle brand, with his friend and frequent collaborator Evan Goldberg. Houseplant began in Canada in 2019, but after some US states began loosening cannabis restrictions, the duo expanded the company stateside."
"They sold design-focused ceramic ashtrays designed by Rogen, stash jars, rolling tray sets, as well as some less expected items like a set of sake cups and housecoats. Houseplant's newest offering, a THC seltzer, is the company's first-ever beverage, a reflection of the growing culture around hemp-infused drinks."
Seth Rogen uses weed daily and prefers the term "weed" over "cannabis." He cofounded Houseplant with Evan Goldberg as a design-forward cannabis lifestyle brand. Houseplant launched in Canada in 2019 and expanded into U.S. markets as state regulations loosened. The product line blends functional smoking accessories and unexpected home goods, including ceramic ashtrays, stash jars, rolling trays, sake cups, and housecoats. The company introduced a THC seltzer as its first beverage, reflecting growth in hemp-infused drinks. Rogen describes his relationship to weed as enabling and functional, notes shifting stigma, and observes persistent public misconceptions about cannabis.
Read at Bon Appetit
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