In the lead-up to her wedding, a beauty journalist reflected on the importance of fragrance, not just for aesthetics but for emotional resonance. Despite the common perception that scented weddings are out of reach financially, she embraced the idea and thoughtfully curated her wedding scents. Speaking with neuroscientist Saak Ovsepian, she learned about the science of scent in triggering memory and emotion, enhancing the experience of her wedding day. The lasting impact of her chosen fragrances is felt in moments of nostalgia and joy, illustrating fragrance's power in personal milestones.
"The smell of odours activates the hippocampus, which is the primary brain region associated with memory, social interactions, and emotion—making it powerful during major life events."
"When I asked about the power of scent on major life events, Saak Ovsepian explained there's real science behind it, linking scent to memory and emotion."
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