"Takeaways and beauty appointments have no place in penny-pinching mode - which can feel endless as housing costs continually move beyond reach It's the last week of January and I'm doing the "big shop". It's my first real big shop since the Christmas one and it's taking me ages because I'm being shrewd, thrifty, frugal or, for want of a better word, cheap."
"I've scoured the supermarket for Veganuary bargains. It's truly my favourite time of the year to be vegan. Companies are getting brazen with their new recipes and products and, for once, I can actually eat the free samples they're giving out. But what's the greatest thing about being a vegan in Veganuary? The savings. It's the only time being vegan is cheap and I'm all about the savings right now."
Takeaways and beauty appointments are excluded from the budget during penny-pinching as housing costs continually move beyond reach. The last week of January is used for a substantial grocery 'big shop' and it is the first large shop since Christmas. The shopper is deliberately shrewd, thrifty, frugal and identifies as cheap to stretch funds. Supermarket searches target Veganuary bargains and seasonal vegan products. Companies are offering new vegan recipes, products and free samples that can be consumed immediately. Veganuary provides notable savings and being vegan during this period is described as cheap, making cost reduction the primary focus.
Read at Independent
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