April 2025 saw a 7% year-on-year increase in UK total retail sales, driven by favorable conditions including a record sunny month and Easter's timing. Combined sales for March and April increased 4.3% year-on-year for a clearer view of trends. Food sales soared by 8.2%, while Non-Food sales also reflected significant growth. However, the online penetration rate for Non-Food items dropped slightly, indicating a potential shift in consumer purchasing behavior. The context of these figures illustrates a strong rebound compared to the stagnant performance a year prior.
The sunniest April on record brought with it a boost to retail sales.
Food sales increased by 8.2% year on year in April, against a decline of 1.6% in April 2024.
For March and April together, UK total retail sales increased by 4.3% year on year for the two-month period.
The online penetration rate decreased to 36.4% in April from 36.5% in April 2024, below the 12-month average of 36.8%.
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