Restaurants are winning over busy parents - but slipping with child-free diners
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Restaurants are winning over busy parents - but slipping with child-free diners
"On average, 67% of consumers either dine in or order out from restaurants at least once a week. However, for couples with kids, that number jumps to 80%, Technomic found.Conversely, adults living with a spouse and no children, or those living alone, report below-average weekly restaurant visits, at 65% and 63%, respectively. The increased reliance on restaurants suggests that dining out is more than a luxury for busy families with children; it is instead a "routine coping mechanism," according to Technomic."
"The split highlights shifting consumer priorities as diners adjust to rising prices and inflation. And that means families are paying a premium as dining costs increase. The National Restaurant Association reported in September that consumer spending at restaurants has increased by 24.5% above its projected trendline, surpassing the pre-pandemic spending trends observed from 2010 to 2019. Much of that increase is attributed to higher menu prices rather than more frequent visits to restaurants."
Couples with children rely on restaurants more heavily than other household types, with 80% dining in or ordering at least once weekly versus a 67% overall average. Singles and childless couples report below-average weekly restaurant use at 63% and 65%, respectively. Many families treat restaurant meals as a routine coping mechanism rather than an occasional luxury. Rising menu prices have driven consumer restaurant spending 24.5% above projected trendlines, increasing the financial burden on families. The restaurant industry has responded by expanding child-focused offerings, including updates to the Kids LiveWell program to promote healthier kids' meals.
Read at Business Insider
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