Reese's Peanut Butter Cup inventor's grandson says the candy has gotten worse in this specific way. Social media agrees
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Reese's Peanut Butter Cup inventor's grandson says the candy has gotten worse in this specific way. Social media agrees
"In 1919, H.B. Reese created his eponymous candy company. In 1928, he invented the flagship peanut butter cups that would define his brand, and in 1963, his sons sold the company to The Hershey Co. Now, H.B. Reese's grandson Brad Reese is standing up for his grandpa's original recipe, alleging that Hershey has replaced a portion of Reese's Peanut Butter Cups' key ingredients with lower-quality alternatives."
"Reese addressed Hershey via a LinkedIn post on Valentine's Day that has since gone viral, claiming that the company now uses "compound coatings" instead of milk chocolate, and "peanut‑butter‑style crèmes" instead of peanut butter. "How does The Hershey Company continue to position REESE'S as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built REESE'S trust in the first place?" Reese asked in his post."
H.B. Reese founded the candy company in 1919 and created Reese's Peanut Butter Cups in 1928; his family sold the company to The Hershey Co. in 1963. Grandson Brad Reese posted on LinkedIn alleging that Hershey replaced milk chocolate with "compound coatings" and peanut butter with "peanut‑butter‑style crèmes." Hershey denied the changes, saying Reese's products remain made from milk chocolate and peanut butter and that recipe adjustments enable new shapes, sizes, and innovations while preserving the brand's essence. Social media users report noticing taste differences and express disappointment about the perceived decline in product quality.
Read at Fast Company
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