""The new space that we're opening on 52nd and Third is more in the heart of Midtown than our first one [in Manhattan]," said Jesse Spellman, the co-owner of Utopia Bagels. "We're trying to attract a corporate customer, and we feel like we don't really have that 11 a.m. to 1 p.m. lunch crowd that the Midtown area is going to bring, and it's very important for us to capture that audience as well.""
"Utopia Bagels first opened in the heart of Whitestone in 1981, and it became a beloved go-to space in the neighborhood for its fresh pastries, warm bagels, and friendly customer service. The shop's signature method of handmade bagels has attracted customers from all over NYC, which inspired its expansion to neighborhoods such as Long Island City and East 34th St. in Midtown Manhattan."
Utopia Bagels will open a fourth store at 875 Third Ave. in Midtown Manhattan at the beginning of 2026. The new location targets Midtown's corporate lunch crowd and aims to capture the 11 a.m. to 1 p.m. service window. Utopia Bagels began in Whitestone in 1981 and built a reputation for handmade bagels, fresh pastries, and friendly service. Expansion has included Long Island City and East 34th St. in Midtown Manhattan. The fourth site was acquired less than a year after the initial Midtown expansion. Ownership includes Jesse Spellman and partners Angela and Jimmy Tsoulos, continuing a family legacy.
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