'Pride in company purpose': Bay Area cork supplier CEO talks impact of wine downturn
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'Pride in company purpose': Bay Area cork supplier CEO talks impact of wine downturn
""The slowdown in wine consumption has really heightened the level of partnership and communication we have with our customers. There's no question it has a downstream effect as wineries are producing less and making the corrections they need, and as an industry we're all adapting together,""
""The good news is there's a strong fighting spirit across the wine community to see our way through this. At Cork Supply, we're responding with creativity by cost-engineering solutions, rethinking how we market our products, and helpingcustomers rebuild their business while finding new ways to connect with consumers.""
Peter Hladun is CEO of Harv 81 USA in Benicia, which includes Cork Supply and Tonnellerie Ô, a barrel company. The company faces reduced wine consumption that has lowered demand for corks, prompting wineries to produce less. The slowdown has heightened partnership and communication with customers and required industry-wide adaptation. Cork Supply is responding with cost-engineering solutions, revised marketing strategies, and support to help customers rebuild business and connect with consumers. Cork inventory remains viable because corks do not spoil; Portugal supplies intermediate raw material finished at the Solano County complex. Cork Supply offers natural corks and micro-agglomerated corks and has operated internationally since 1981.
Read at The Mercury News
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