PopUp Bagels Makes Its Long-Awaited Debut in Brentwood This Week
Briefly

PopUp Bagels Makes Its Long-Awaited Debut in Brentwood This Week
"East Coast sensation PopUp Bagels opens its first Los Angeles location in Brentwood this week. The viral chain plans to open 35 locations throughout Los Angeles, Orange County, and San Diego, and debuted its first West Coast location in La Jolla on November 21. Starting Friday, December 19, Angelenos can start plotting a visit to try PopUp's bagels with a rotating selection of schmears for dipping."
"Adam Goldberg founded PopUp Bagels in 2020 as a home project during the pandemic before opening the first standalone location in New York in 2021. In April 2023, PopUp debuted in Greenwich Village and quickly gained a cult following; currently, rotating schmear flavors are maple cinnamon butter and Sabatino truffle cream cheese. PopUp is the latest bagel transplant to descend upon Los Angeles, following the early 2025 openings of Boichick Bagels and New York's H&H."
"Chef Bryant Ng put together a holiday meal for groups of family and friends at Jade Rabbit. Pre-order from his Chinese American restaurant in Santa Monica, where a four-person family meal runs from $83 up to $166 for eight. The highlights include: Kung Pao pastrami, pepper Jack chicken egg rolls, cornbread stuffing with pine nuts and sausage, and curry mashed potatoes."
PopUp Bagels opened a Brentwood location and plans 35 outlets across Los Angeles, Orange County, and San Diego. The chain debuted a West Coast location in La Jolla on November 21 and opens Brentwood on December 19, operating daily from 7 a.m. to 3 p.m. at 11710 San Vicente Boulevard. Founder Adam Goldberg began PopUp as a 2020 pandemic home project, opened a New York storefront in 2021, and grew a following after an April 2023 Greenwich Village debut. Rotating schmears include maple cinnamon butter and Sabatino truffle cream cheese. Chef Bryant Ng is offering pre-order Chinese-American holiday meals at Jade Rabbit in Santa Monica, priced $83 for four and $166 for eight, featuring Kung Pao pastrami, pepper Jack chicken egg rolls, cornbread stuffing with pine nuts and sausage, and curry mashed potatoes. Bopomofo Cafe in San Gabriel was identified as a local alternative to the Filet-O-Fish, and Hotel Marina Riviera in Big Bear is noted among major 2025 hotel openings with holiday events planned.
Read at Eater LA
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