"Mondelez said Tuesday that Oreo Zero Sugar and Oreo Double Stuf Zero Sugar will go on sale in the U.S. in January. They're a permanent addition to the company's Oreo lineup. It's the first time Mondelez has sold sugar-free Oreos in the U.S. They're already sold in Europe and China, the company said. Mondelez said consumers are increasingly seeking what it calls "mindful indulgence," and the new Oreos will fill an existing gap in the market for sugar-free sandwich cookies."
"Mondelez said it spent four years developing no-sugar Oreos so it could ensure the cookies still tasted like the originals. For sweetening, the Oreos contain maltitol, a type of sugar alcohol that's also found in some fruits and vegetables; polydextrose, a soluble fiber; sucralose, a sweetener derived from sugar; and acesulfame potassium, a synthetic sweetener. Comparing the nutrition data on Zero Sugar and regular Oreos is tricky, since the serving sizes differ."
Mondelez will introduce Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the U.S. in January as permanent additions. The sugar-free Oreos have been sold in Europe and China and represent the company's first U.S. offering without sugar. Development took four years to match the taste of original Oreos. Sweeteners include maltitol, polydextrose, sucralose and acesulfame potassium. The launch targets growing consumer demand for "mindful indulgence" and healthier snack options amid competing zero-sugar products from Coca-Cola, Hershey and Voortman. Nutrition comparisons are complicated by differing serving sizes between Zero Sugar and regular Oreos.
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